[ WHAT I NOTICE WITH A LOT OF PEOPLE IS THAT THEY HAVE BIG DREAMS, BUT THEY’RE STILL JUST TALKING ABOUT IT. ]

“If you want to do this, if you want to be a designer, be Karl Lagerfeld or be Steve Jobs, you just have to do this one thing: do it.”

Virgil Abloh

“I found this idea myself: this is all literally cased on one idea to make one t-shirt. I never would have led into the third or the fifth or whatever.

What I notice with a lot of people is that they have big dreams, but they’re still just talking about it.

Okay, you want to build a spaceship, and you can’t build it tomorrow. But there are some intermediate steps that you could do that you’re not doing that you’re just talking about. If you want to be Anna Wintour, it’s so possible, but most people just assume it will be possible later, like something magical needs to happen. They believe that more than they believe, like, ‘Hey, I can go to Vogue or I can start my own magazine now & pretend like I’m Anna Wintour & build up enough esteem.’

I guess that’s how I do it — I don’t look at the big goal. I can just chip away. That’s why I have so many projects coming out at once — that’s me not really believing that it could happen.

But everyone can do that! There’s no magic. I use opportunities to tell people, ‘You can literally do it.’ I used to be the one at the bar talking about, ‘Oh, I’m going to do this!’ Or brunch with my friends, (saying), ‘Yo I have an idea for swimsuits’ — which I do! So any opportunity where someone is like, “Hey, do you want to start a new line?’ I’m like, ‘Yes, I want to do swimsuits.’ One thing that leads to another.”

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